When it comes to tech companies that have had a large impact on how we work smart, it’s hard to dispute that Google has been a strong contender. In the 22 years since the company was founded, Google has changed how people (and businesses) use the Internet in countless ways.

A suite of powerful tools that includes Gmail (email), shared calendars, documents, and other functions, Google’s offerings for business, collectively called G Suite, have had a massive upward trajectory. In the 4.5 years since November 2015 (back when G Suite was still called Google Apps for Work), paid user base has tripled to 6 million paid accounts. There’s a good chance you and other businesses your company does business with are among them.

But as with any tool you’re using to support collaboration and productivity, you may wonder if there are ways you can use it better in order to make communications more efficient.

Installing RingCentral’s G Suite Add-on is one way to accelerate the collaborative benefits you’re already gaining from using G Suite. Here are five ways the RingCentral G Suite Add-on will make your life easier.

Written in collaboration with RingCentral©.

We use (and provide) a multitude of different SaaS products here at Ostratto to keep everything running smoothly behind the scenes and to improve the productivity of the business. Although I have a lot of weird love for all of the services we use, my favourite and one I couldn't live without is G Suite.

Yes one could say we are albeit biased but I'm not afraid to come right out and say it’s by far the best all-in-one business services solution on the market right now. It's affordable, easy to use and super powerful. 

Today we’ll dive into the unparalleled benefits of G Suite, why we use it and recommend it to all of our partners, and how it compares to other similar solutions on the market.

Contents

​​What is G Suite?

G Suite is Google’s suite of intelligent apps. This was formerly known as Google Apps, till it was re-branded in late 2016. We primarily recommend G Suite for clients that are needing email hosting for their business. However, G Suite is much more than just email. It also includes a variety of apps and features that can come in quite handy. In fact, you’re probably already using or are familiar with some of them.

G Suite has three different plans you can purchase - Basic, Business and Enterprise. We utilise the Business G Suite plan at Ostratto. This starts at just £9.20/user/month. For many of you, the basic plan is probably all you’ll ever need and that starts at £4.60/user/month. We have a much fuller breakdown of the individual G Suite system features on our product pages but here's a quick summary of our favourite features.

​​Gmail

Google Docs, Sheets and Slides pretty much speak for themselves. Fully fledged document processing, a spreadsheet tool and presentation suite all reside directly in the G Suite system without any software downloads needed. Should your internet connection not be available, you can still work offline and your changes are automatically synced when you connect back to the world.

Import documents to make them instantly editable, including Microsoft Word, Excel, and PDF files (.docx, .doc, .pdf, .rtf, .txt, xlsx, .csv, .html, .ods). You can even collaborate and comment on Microsoft Office files without it having to automatically convert to Google’s format - great when you are working with Microsoft Office-based customers.

You can also export to common third-party formats which makes it easy to collaborate with other individuals or companies and send files back and forth, without ever needing to install or purchase additional software.

One of the best features of Google Work Suite is the real-time commenting and unlimited versions. Previous versions are kept indefinitely and they don’t count toward your storage. This makes it super easy to track changes made to a document or undo a mistake. Sharing documents with your coworkers or other individuals is also incredibly easy.

​​Google Meet

What better way to meet a new client instantly than jumping on a video call. Google Meet provides an easy and secure way to handle video calling without leaving your business system. All versions of G Suite, Basic, Business and Enterprise provide the product with 100, 150 and 250 participant limits respectively - generally way more than we have ever needed.

Participants can also share screen content, or when they are using Google Chrome, a single browser tab, which is pretty neat when you need to show somebody something. The Enterprise version also allows users to record their meetings to re-watch.

Calls are crisp, reliable and secure - our key desirables in any communication product ultimately.

​​Google Admin

The Admin console for G Suite is the like mission-control. It lets business owners easily manage everything from one single place. Do everything from adding new users and groups, configuring business apps, manage devices, configure security settings (like 2-factor authentication) and add new custom domains for your business which can be used for Gmail.

Now with the admin console being the admin console, only administrators can access the wealth of configuration available. Users can be provided different administrative levels via roles, so that only the relevant parts of the admin console can be access by users.

​

​Unparalleled Benefits of G Suite

Although there are alternatives - Microsoft 365 and Zoho to name a few - there are some unparalleled benefits to G Suite which we are yet to see overcome. Here's a few.

​​Familiarity

When it comes to uptime, Google is one of the best when it comes to reliability. If you want to dig into the technical details, G Suite offers a 99.9% Service Level Agreement (SLA) for covered services, and in recent years they’ve actually exceeded that. Also due to the fact that email is such an important part of every business, G Suite has no scheduled downtime or maintenance windows. All of their data centres are built with redundant infrastructure.

But just like any service, they can never be up 100% of the time. Therefore, you can always bookmark the G Suite status dashboard or follow us on our social platforms for updates on all of their products.

​​It's Extremely Affordable

There are other providers out there that are cheaper, such as Zoho, and don't get us wrong, Zoho offer a truly excellent service too. However, just as we often advise our partners - certain technical aspects of your business you should absolutely not cheap out on. Your business email is one of those areas. Having an email host that you can rely on can save you money down the road.

Here’s a look at G Suite’s pricing and what’s included in each plan - you can drill further down into this here, but here's a brief overview:

For everything that G Suite includes - this really is a steal.

​​G Suite is secure, really secure

When it comes to security, Google really don't play around. The product is built on some of the most secure infrastructure on earth. It’s trusted by some of the biggest companies in the world; such as HP, Verizon, Whirlpool, and Salesforce. As Google says, they are leading with a “security-first mindset.” They have industry-leading knowledge and expertise backing each and every one of their products, including G Suite. They have a very thorough white-paper which covers some of the measures they take which you can read here. 

Some of their certifications:

​​​How to Move to G Suite

If you have read up to this point and you are keen to get started with G Suite then that's awesome - you are making a good decision. Get ready to work smarter.

We are partnered with G Suite. This means we provide setup services for our clients using our wealth of knowledge on the product. We then offer support plans after the initial commission.

There are a few options of migration depending on where you are coming from and how technically versed you are.

​​​Let Ostratto do it for you

The best way to move over to G Suite is to let us handle it for you. We have handled many migrations from various legacy systems with ease and we can help you today. Don't make the mistake of handling the migration yourself and losing years of important business data - it's simply not worth it.

For a quick quote or for more details on our migration and setup services just get in touch, I'm excited to chat with you and I'll try not to nerd out too hard.

​​Other Options

That being said, Google have provided extensive documentation on migration methods from various sources and if you are feeling technically confident then be sure to check out their guides:

In Closing

So there we are, a quick overview of why we go on about G Suite so much. Hopefully it's been of use to you and provided a half-decent run-through for you. If you have any questions about the product or if you want to get started today, just holla at us.

Considering our infatuation with technology, you’d think that we’d get excited when our organisations introduce new tools into our workflows. In many cases, however, that couldn’t be further from reality. During my time providing technical solutions to businesses I've come across many cases where individuals in the business had their own preferred project management app, often leading to a mismatch of processes and workflows and consequently, confusion. In response, management have migrated users onto a new project management app for the entire business, mandating that the team adopt the new app.

Several months later, users often slowly crawled back to their previous apps. Why? Because the users felt that the new solution didn’t meet their needs and had a convoluted user interface. The result was hundreds of collective hours and valuable budget wasted migrating between apps.

Control =/= Flexibility

Businesses deploy new technologies in response to business needs. However, deployment really is only half the battle. Users often resist technological change, which fragments teamwork as a result. Whether users are too busy to learn new processes or too stubborn to abandon old habits, their resistance can nullify any new technologies a business decides to introduce. 

Migrating users to new technologies isn’t as straightforward as it seems too. Many companies demand that teams use certain tools and prohibit them from using alternatives. That creates a major problem if those tools are ineffective. A survey by ZenBusiness shows that 57% of employees feel working with inadequate and obsolete technology negatively affects workplace productivity and morale. Tasks take longer to complete, employees work longer hours, and the quality of work suffers.

And on the contrary, giving users too much freedom poses a challenge as well. Ineffective company-provided solutions often push employees to find and deploy their own solutions without approvals from security teams. A Forbes Insight survey found that one in five businesses experienced a cyber event due to shadow IT, or technologies that fall under the radar. This presents huge security risks for businesses.

When it comes to enterprise control versus business unit flexibility, who wins? The answer is somewhere in the middle. Deployment strategies include several key steps to ensure successful widespread adoption. Let's get going with four essential steps to help businesses get started.

1. Choose a communication solution with a seamless user experience

The most important factor in user adoption is the user experience. Millennials and 'Gen Zers' (who comes up with these?) grew up surrounded by communications technology (MSN, Skype, FaceTime) and expect the same level of simplicity in their professional tools. Without a seamless user experience, users will wander in search of better options.

Many businesses choose a multi-app approach, deploying a communications app for every need (messaging, video calling, phone, fax). The deluge of apps, however, often overwhelms employees. 68% of employees toggle between apps 10 times a single hour, with some toggling up to 15 times, according to a recent study. Toggling between apps destroys concentration, especially when switching apps requires you to enter meeting credentials and wait for long load times.

Communications technology should combine essential tools into a single platform. Unified communications solutions like the RingCentral or G Suite combine many communication methods into a single platform where employees can seamlessly switch between different modes of communication with a single click (or tap for our millennials). When compared to multiple apps, the simplicity of a single platform allows employees to work without being inundated by technology and that makes for a much better user experience.

Credit: RingCentral©

2. Be transparent

The right messaging can make all the difference in user adoption. If employees feel obligated to adopt a new app to justify someone else’s decision, they’ll be much less inclined to make an effort. At the same time, choosing a new solution without consulting employees is a sure way to get mixed responses.

Businesses should start by assessing the team’s business needs. Employee surveys or leadership meetings help IT teams gauge how employees feel about the current ecosystem. With their concerns in mind, introduce the new communication solution explaining how it eases employee workloads and helps streamline workflows. Employees are much more receptive to technologies adopted with intent and will put more effort into making them work.

3. Provide training

Even tech-savvy users won’t entirely understand a new solution’s capabilities at the start. It's similar to how every so often you might discover a new feature on your phone after three years of using it! Without the full scope of what’s available, users might find the new solution lacking of obvious features and give up early.

Deployment plans should include training sessions before finalising any contracts. We would always encourage our partners to utilise our training services as part of any big software migration and generally IT leaders or service providers would offer training sessions using lesson plans customised to every individual department within a business.

Keep sessions bitesize and hands-on so users have a chance to test and ask questions. This keeps employees of all levels of technical expertise on the same page.

Credit: RingCentral©

4. Engage with early adopters and empower ambassadors

Sometimes, employees resist new technologies because the benefits of switching their entire workflow aren’t clear. The same holds true for communications when migrating entire communication histories. Important files can get lost, and users don’t want to risk that.

Businesses should carefully choose their change leaders to educate employees. Leaders can host webinars and office-hour sessions, or simply answer questions from colleagues. By educating employees, businesses won’t leave employees to their own devices. Instead, they’ll take a proactive approach toward ensuring widespread adoption of their new communications solution.

Creating ambassadors of a new solution is absolutely key. By showing change leaders the benefits of a new system they are much more likely to encourage others to use the service too. This cuts down on direct training resources as well as leverages the confidence that teams have in their closest change leader or 'ambassador'.

Credit: RingCentral©

Closing comments

Introducing new communication solutions within your business can certainly present challenges, but with the right approach it will be successful. Todays IT users have high expectations for their workplace technology and so IT leaders ultimately need to keep users interested, invested, and educated in the deployment strategy. With employees fully on board, businesses can successfully deploy the new solution and start streamlining communication and collaboration.

An effective communications solution has to meet the needs of as many users as possible to ensure business-wide adoption. Luckily, unified platforms solutions such as RingCentral and G Suite, check all the boxes. All of the products we provide integrate seamlessly together to provide a one-stop shop for business users, minimising app switch and consequently maximising productivity.

VoIP Has Huge Advantages Over Traditional Phones

The cost is the biggest reason that people choose to switch to VoIP, but it’s not the only thing to consider - there are also great features that will save you time and money, and simply aren’t possible with the traditional phone line options available for small businesses.

Large corporations have the budget to setup and maintain a complex PBX system with a receptionist and extensions for each desk. But you don’t need to bother with all that by using VoIP, which has those features and a lot more, built right in to a low monthly fee.

• Call Forwarding can ring on all your devices, can ring on multiple phones at once, and you can set rules to forward calls only during certain hours.
• Auto-Receptionists make your business sound more professional with prompts such as 'press 1 for sales' etc.
• Automatic Call Recording can record all inbound and outbound calls.
• Extensions let you use a single main number to reach everybody (with direct lines for each person).
• Conferencing allows you to give your clients a number to call in so everybody can be on the same conference line easily.
• Powerful Voicemail will send you emails with the voicemail, and can even transcribe them to text.
• Non-geographic numbers allow you to pick whichever area code your business needs, without actually needing to be based in that area.
• And dozens of other features and integrations into the rest of your business.

So, in short, cloud-based VoIP can give your business a national presence, helping you to appear well-established. They’re also portable – if you move offices and change phones, you won’t need to change your number – and they can be redirected onto different phone lines, for example your mobile, if needs be.

Which one looks more legitimate and established to you?